We have been beavering away at rural tourism for 20 years in the province of Ontario. An underrated and loose moniker within Canada, "Rural Tourism" has a much more prominent place in countries like the UK, where rural is proudly distinguished and awarded ! The 20/21 "Rural Business Awards" are garnering excitement and prestige in the new millenium.

Canada, we think, has to embrace and get actively involved in promoting all things rural.

Contextually, ruralroutes.com is about bootstrapping the non-urban so anyone can find it with felicity. Romantically, we are about enlightening the world with backroad delights. Futuristically, we are looking for interested parties to take over the business interests of ruralroutes.com in succession.